15 January 2025
NO RESERVE
FINISH DATE
30 November 2024

    • Macallan The Archival Series

    Folio 4

    Winning Bid
    £1,950
    Macallan The Archival Series
    Folio 4
    Lot #1320452

    The much anticipated 2019 limited release from The Macallan, has arrived after the recent ballot took place. The latest instalment of the Archival series, the Folio 4 features an advertisement including a strathspey composed by James Scott Skinner (1843-1927). The ad notes that Skinner, "The Strathspey King", was moved to music by the lilting flavour and melting resonances of a tumbler of his favourite malt whisky - The Macallan. The ad, small but groundbreaking, was the first instance of musical notation displayed on a page of a British newspaper, The Times, and quite possibly in the advertising of any whisky. The Folio 4 continues the ongoing Archival Series remembering the legendary advertising campaigns of the 1970s, 1980s and 1990s that took The Macallan to a wider audience for the first time.

    Macallan

    Founded in 1824 by Alexander Reid, the Elchies Distillery as it was known initially, did not become the Macallan-Glenlivet in name until 1892. Since then, it has undergone massive expansion with Edrington and William Grant & Sons combining forces in 1999 to purchase Highland Distillers for £601 million. By then, the reputation of the distillery for its sherry-led style of whisky was already firmly in place. The new ownership model has enabled the distillery to produce new ranges, reach out to new demographics and establish itself as an international brand of quality. Bottles are Macallan are increasingly sought after for their commodity value and not the contents, which often are of high quality. Moving to a new distillery site in recent years, will in the long-term, allow Macallan to produce more and if needed, the old distillery sits idle despite being capable of producing 11 million litres before it closed in 2018.

    Lot Features
    • BOTTLER
      Official Bottling
    • DISTILLERY
      Macallan
    • TYPE
      Full Size
    • SIZE
      70 cl
    • STRENGTH
      43%
    Region
    Scotland, Speyside
    Scotland, Speyside

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